Mid-market SaaS targeting RevOps and sales leaders. Primary ICP is VP Sales / CRO at Series A–C, 50–500 employees. Strongest traction in fintech and healthtech.

Direct, one ask per message, no filler. No "hope this finds you well." Short paragraphs. End with a question, not a statement.

Lead with trigger events, keep under 4 lines, no formal openers. Reference a specific signal first, then the ask.

Speakers first, then attendee companies. Flag second-degree connections. Skip sponsors without a confirmed attendee.

Send within 2 hours, 3 action items max. Always include a clear next step with a date. Recap in 1 sentence, not a transcript.